Avid Napa Cab consumers are likely to know Orin Swift for its labels alone. One is a discolored picture of a man pointing a gun at the consumer. Another features an unnerving photo of broken, worn-down mannequins. However, the marketing expertise of Orin Swift goes well beyond the label design. That’s largely due to the boots-to-the-ground advertising efforts of founder Dave Phinney.
Dave believes the reason his wines are so successful is his aggressiveness in working his markets — both primary and secondary — and his detailed knowledge of them. He travels to Orin Swift’s smaller markets to capitalize on the areas where the brand has a burgeoning presence.
Today on the “VinePair Podcast,” Dave joins Adam to discuss his career in the wine industry. They talk about how traveling helps him sell his wine and the different ways producers can reach new, contemporary consumers.
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This podcast is sponsored by Orin Swift.
The article The VinePair Podcast: The Evolving Nature of Wine Marketing and Sales appeared first on VinePair.