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May 2026

The VinePair Podcast: Does 818 Tequila Unlock Younger Drinkers for Sazerac?

Earlier this week, news broke that Sazerac invested in Kendall Jenner’s 818 Tequila, a move that will add the trendy tequila brand to Sazerac’s well-established sales and distribution networks. Of the brands it owns entirely, the Louisville, Ky.-based company’s tequila portfolio is quite thin: Only four name-brand tequilas are under the Sazerac umbrella. Other than …

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