Let’s jump right in. Here are the Top Takeaways from Last Week’s Tasting Room Data Webinar: Your winery’s WISE Triple Score is ready right now within Enolytics. Even if you aren’t already a WISE customer, you benefit from this opportunity. +10% revenue, 27 fewer open days. Big Cork Vineyards eliminated Thursdays and Mondays from their schedule this year — 27 open days gone — and still came in over 10% above last year’s revenue. How? Keep reading to see! 87% improvement in guest account usage. Domaine Drouhin Oregon launched the RedChirp guest check-in QR code on April 10th. By April 27th — just 17 days later — guest account usage had improved by 87% across nearly all associates. 25% of expected crop, 100% of the planning challenge. Big Cork normally brings in 200 tons from their Maryland estate. This year’s frost dropped that to roughly 60 tons — forcing an immediate pivot in distribution strategy, wine club fulfillment, and inventory allocation. We just wrapped one of our most energizing webinars yet. Three panelists. From three very different wineries. With one theme throughout: the data is right there, and what you do with it changes everything. Tasting Room Data Had Flatlined Kristen Bodmer at Big Cork Vineyards in rural Maryland was candid in the best possible way. For years, they did everything right in the tasting room — incredible hospitality, a loyal wine club, etc — but they did almost nothing with the data those guests represented. No email capture. No behavior tracking. No targeted outreach. Just great wine and good vibes, and a growth curve that had completely flattened. Then came their new tech stack of Corksy, RedChirp, and Enolytics. Now Kristen sees revenue trends in real time, and takes action on the insights that were surfaced, including where this year’s cases are going to land (Tasting Room vs Distribution) after the damaging frost. Iconic Property in the Willamette Valley Kateland Harvey at Domaine Drouhin engages with their data in different ways. She tracks sales associate performance across guest account usage, club conversion rate, average order value, and bottles per order — with standardized goals for all of it. What you inspect, people respect. That’s not just a good line. It’s a management philosophy. The thing Kateland shared that I couldn’t stop thinking about: the RedChirp guest check-in QR code. A walk-in guest arrives, scans that QR code on their own phone, and because it autofills from saved contact info, the data is accurate, consented, and in Commerce7 within seconds. Guest account usage improved 87% in 17 days. The staff that initially pushed back? Within two days, they loved it. It made their jobs easier. WISE Triple Score, Now Available in Enolytics Liz Mercer from WISE brought the industry-wide perspective. The WISE Triple Score — based on three questions of 1) are we asking for the order, 2) inviting guests to join the club, 3) capturing data with real consent? — is now a bookmarked report inside Enolytics. To be clear: Your winery’s WISE Triple Score is ready right now within Enolytics. Bottom line? Data capture isn’t a sales tactic. It’s hospitality. Your guests want to hear from you. All you have to do is start. If you missed the webinar, the recording is available here. Visit enolytics.com/demo to see how this works for your winery. Thank you, as always — Cathy
