Rockstar Energy Drink launched Proud Hasta Los Huesos (Proud to the Bones), a national campaign that invites consumers to participate in the Mexican holiday that takes place during the first two days of November each year. To kick-off the campaign, Rockstar Energy released a limited-edition collection of Día de los Muertos-themed cans designed by Mexican artist and illustrator Joaquín Nava.
![](https://americansuppliersgroup.com/wp-content/uploads/2023/10/PepsiCo_DiadelosMuertosCans_900-8PfC3C.jpeg)