Beverage Industry News

Sazerac, Louisville, Ky., announced its acquisition of Dirty Shirley, a ready-to-drink cocktail brand known for its vodka-spiked take on the classic Shirley Temple.

Back by popular demand, The ICEE Co., and Just Born Inc., the makers of PEEPS, are reuniting for a second year of the limited-edition PEEPS Marshmallow-Flavored ICEE, available nationwide ahead of Easter.

Back by popular demand, The ICEE Co., and Just Born Inc., the makers of PEEPS, are reuniting for a second year of the limited-edition PEEPS Marshmallow-Flavored ICEE, available nationwide ahead of Easter.

Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and Canada, announced its entry into the hemp-derived THC beverage category, launching first in Minnesota with additional markets to follow in the coming weeks.

Death Wish Coffee Co. announced the release of a limited-edition collector’s box inspired by Season 2 of Marvel Television’s “Daredevil: Born Again,” streaming March 24 on Disney+.

The annual award, presented at Global Pouch Forum, celebrates flexible packaging innovation.

Beer Girl, Laguna Beach, Calif.-based, announced that co-founder Caroline Foulk will appear on ABC’s Emmy Award-winning show “Shark Tank.”

Giddy Up is not an extension of Austin Eastciders’ cider line. It’s an entirely new product for a different moment, the brand states.

Simply Spiked, a brand of Molson Coors Beverage Co., Chicago, is expanding its portfolio with the launch of Simply Spiked Bolder. 

The RTD coffee is available in three of the 7 Brew’s top-performing flavors: Blondie, Brunette Brownie and Banana Bread