Beverage Industry News

The rise of GLP-1 usage along with other trends converging with obesity and obesity drugs, is prompting interest in weight management formulations within the beverage market.

Fire Brands, Miami, announced its partnership with Playboy, one of the most recognizable brands in the world, to introduce a new line of flavorful energy drinks designed to inspire the next generation of energy drink consumers, it says.

After more than five impactful years, Lakeville, Mass.-based Ocean Spray Cranberries Inc. President and Chief Executive Officer Tom Hayes announced his retirement, which will be effective March 2, 2026.

Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.

Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.

The tour begins on Jan. 3, 2026, in Riyadh, Saudi Arabia, and will span across 30 FIFA Member Associations across 75 stops and more than 150 tour days.

The influencer’s authentic connection with the brand sparked a deeper insight and led to Earle identifying GORGIE as “unique asset in a crowded market.”

Planet Oat also partnered with actress and “Emily in Paris” star Ashley Park, who brings a fun and flavorful perspective to the new creamer, the brand says.

These new flavors will be available in January at major retailers while supplies last.

DrinkPAK, Santa Clarita, Calif., is expanding and investing $350 million in the construction of a state-of-the-art manufacturing facility in the Bellwether District of South Philadelphia.