Beverage Industry News

PLEZi Hydration sets a new standard for sports hydration by real fruit juice flavor and elite performance benefits, the brand says.

This Earth Day, America’s beverage companies continue to improve recycling systems through the Every Bottle Back initiative, American Beverage says.

 Miller Lite, a brand of Molson Coors  Beverage Co., Chicago,  and Livvy Dunne, athlete, actor, model, and proud Miller Lite fan, are joining forces to launch “Legendary Moments with Livvy,” a campaign encouraging fans to log off, show up and say “yes” to making real-life connections.

 Miller Lite, a brand of Molson Coors  Beverage Co., Chicago,  and Livvy Dunne, athlete, actor, model, and proud Miller Lite fan, are joining forces to launch “Legendary Moments with Livvy,” a campaign encouraging fans to log off, show up and say “yes” to making real-life connections.

Through this partnership, which marks Pinter’s largest U.S. collaboration to date, fans can brew a Pinter-crafted take on a Lagunitas OG recipe at home, starting with Lil Sumpin’ Easy, reworked for the Pinter system.

Pabst Blue Ribbon, San Antonio, Texas, and Grillo’s Pickles, Westwood, Mass., have joined forces to drop a limited-edition PBR x Grillo’s Pickle Beer, transitioning Grillo’s classic pickle from a garnish to the main event.

The Mark Anthony Group of Companies, Chicago, announced the acquisition of The Finnish Long Drink to accelerate growth and expand availability of the fast-rising ready-to-drink brand across North America.

Truly Hard Seltzer is turning belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win — and give it a new name: Believe, USA.

Truly Hard Seltzer is turning belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win — and give it a new name: Believe, USA.