Beverage Industry News

GORGIE, New York, announced their launch at 863 Target stores across the nation, debuting its four core energy drink flavors: Tropical Punch, Watermelon Splash, Peach Tea and Mango Burst. 

Coca-Cola Freestyle is putting a new spin on the iconic Share a Coke experience by turning consumers’ Freestyle mix into a more personalized, shareable moment.

BeatBox Beverages, Austin, Texas, and Van Holten’s, Waterloo, Wis., have teamed up to launch an unexpected limited-time flavor: Big Papa Pickle Margarita. 

Throughout the month of April, Schilling is set to donate 5% of its sales from cans and draft pours of its best-selling ciders, including Excelsior Imperial Apple (Climate Neutral) and Moon Berries.

Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup. To commemorate this much-anticipated release, HARD MTN DEW is adding fuel to the frenzy with a “Code Red” of its own: a PSA to save the world’s redheads.

In a conversation with Beverage Industry, Ed Brown, Partner at law firm Burr & Forman with the Beverage Services practice, discussed what impact tariffs could have on business operations in the United States, as well as what wholesalers, manufacturers, and retailers can expect when tariffs begin to roll out. 

Dutch Bros Inc. announced its plans to launch a line of Dutch Bros packaged coffee and related products to be sold in retail outlets in partnership with Trilliant Food & Nutrition LLC.

Created with four-time NBA Champion Stephen Curry, PLEZi Hydration is the latest collaboration from PLEZi Nutrition’s partnership with Stephen and Ayesha Curry, who are both co-founders and brand ambassadors of the PLEZi Hydration product, contributing their expertise and passion for health and wellness to PLEZi products, packaging and marketing.

Jim Beam, Clermont, Ky., unveiled its latest flavor innovation, Jim Beam Pineapple, adding to its award-winning portfolio. 

7-Eleven Inc., Irving, Texas, unveiled Southland Reserve, an exclusive new private label drink designed to honor the brand’s rich heritage, it says. Crafted to deliver bold flavors with a smooth, refreshing taste, 7-Eleven has teamed up with AriZona Beverages, Woodbury, N.Y., to introduce the new line of cold brew teas.