We are an importer, exporter & wholesaler of alcoholic beverages & food with type 14 public warehouse & fulfillment service

The VinePair Podcast: Did the Non-Alcoholic Drinks Industry Lose Its Mind?

In the wake of White Claw’s announcement that it is releasing a “non-alcoholic hard seltzer” and the recent unveiling of Graza’s non-alcoholic sparkling “olive-oil Martini,” Adam, Joanna, and Zach discuss the bizarre innovation happening in the non-alcoholic drinks space.

As more and more beverages enter the space, they seem to fall into one of two categories: those that serve as de-alcoholized versions of alcoholic products — like de-alcoholized wine — or those that serve as an amalgamation of buzzy trends that attempt to generate conversation in a budding category. But what’s the real point of these products? Is there even an appetite among consumers to pay alcoholic drink prices for non-alcoholic beverages? After all, part of the reason why people are OK spending $15 dollars for a drink is the fact that it contains alcohol.

Today on the “VinePair Podcast,” Adam, Joanna, and Zach take a look at some of the baffling new products in the non-alcoholic drinks space and ponder why this category in particular seems to be churning out a ton of products that don’t seem to have any real audience beyond style magazines and websites. Tune in for more.

Joanna is reading: Who Owns New Orleans: Historic Cocktail Institutions or Bourbon Street?
Zach is reading: Conquering Nature: The Most Difficult Vineyards to Harvest in the World
Adam is reading: The Glorious Gayness of the Vodka Soda

Listen Online

Listen on Apple Podcasts

Listen on Spotify

The article The VinePair Podcast: Did the Non-Alcoholic Drinks Industry Lose Its Mind? appeared first on VinePair.

Leave a Comment

Resize text-+=