Beverage Industry News

Vaseline is extending summer’s shimmer with the launch of Vaseline’s ShimmerGirl, a collab with Amanda Batula that blends beauty and beverage.

Monster Energy, Corona, Calif., is bringing its hit European flavor Bad Apple stateside just in time for spooky season.

The series includes unfiltered takes on everything from songwriting to stomach problems (something that Culture Pop’s probiotics might help with, it adds).

Vive Organic, the Suja Life-owned leader in wellness shots, is expanding its energy line with two new functional shots: Energy + Focus and Energy Extra Strength.

For the first time in the United States, Red Bull will release an Advent Calendar, which will be available in limited quantities starting Nov. 3 at Costco, Kroger, Target, Walmart, and select Circle K’s. 

Republic National Distributing Company (RNDC) announced with deep sadness the passing of Bob Hendrickson, interim CEO and president, on Oct. 17.

Fresh Thyme Market, in partnership with SPINS, rolled out its third annual “Top 10 Trends” report. The predictions draw on consumer insights and wellness research to offer a roadmap of the key ingredients and products that will be in high demand in grocery aisles this coming year, the company says.

Horticulture Co., Knoxville, Tenn., the parent company behind the hemp THC beverage brand Tempter’s, announced the launch of global icon Allen Iverson’s new Iverson line of hemp beverages powered by Viola at Circle K.

Lando Norris Zero Sugar features a yuzu melon profile and a can wrapped in Norris’ iconic helmet design. 

Government regulations and shifting consumer preferences are influencing the beverage colors market.