Beverage Industry News

For the first time in the United States, Red Bull will release an Advent Calendar, which will be available in limited quantities starting Nov. 3 at Costco, Kroger, Target, Walmart, and select Circle K’s. 

Republic National Distributing Company (RNDC) announced with deep sadness the passing of Bob Hendrickson, interim CEO and president, on Oct. 17.

Fresh Thyme Market, in partnership with SPINS, rolled out its third annual “Top 10 Trends” report. The predictions draw on consumer insights and wellness research to offer a roadmap of the key ingredients and products that will be in high demand in grocery aisles this coming year, the company says.

Horticulture Co., Knoxville, Tenn., the parent company behind the hemp THC beverage brand Tempter’s, announced the launch of global icon Allen Iverson’s new Iverson line of hemp beverages powered by Viola at Circle K.

Lando Norris Zero Sugar features a yuzu melon profile and a can wrapped in Norris’ iconic helmet design. 

Government regulations and shifting consumer preferences are influencing the beverage colors market. 

FreshBrew Group, Houston, one of the largest private-label coffee and tea roasters in the country, announced the acquisition of Long Island City, N.Y.-based White Coffee Corp.’s Branded Coffee licensed division, which includes the nation’s largest portfolio of licensed bagged coffee and K-Cup products. 

The maker of 5-hour ENERGY products announced multiple bold flavor announcements launching later this year and next year.

Ingredient suppliers announced new investments that are supporting beverage new product development.

Gatorade is releasing a new product: Gatorade Lower Sugar, the brand’s first ever sports drink with 75% less sugar than Gatorade Thirst Quencher, it says.