Athletic Brewing launches Athletic January campaign
Athletic Brewing Co., Milford, Conn., and San Diego, is reimagining the January reset with the launch of its latest campaign: Athletic January.
Beverage Industry News
FDA releases final rule on ‘healthy’
On Dec. 19, the FDA released the final rule on the use of “healthy” on food labels. Certain tea products now can display the “healthy” claim on packaging, provided they contain less than 5 calories in each 12-ounce ounce serving, the New York-based Tea Council of the USA Inc. shares.
Bart Watson named president, CEO of Brewers Association
The Brewers Association, Boulder, Colo., announced the appointment of Bart Watson to president and CEO of the trade association. His start date as president and CEO will be Jan. 6, 2025. Watson will succeed Bob Pease, who will retire from the organization on Jan. 3.
Water is becoming a preferred drink, study says
Restaurant operators noted that this trend toward water and non-alcohol beverages was a growing trend among consumers, with more than half (55%) of the restaurant operators reporting that guests are choosing to drink water instead of other beverages.
Grand Marnier, Future encourage consumers to Remix Your Legacy, Make It Grand
To bring the campaign to life, Grand Marnier and Future are embarking on a multiyear partnership with plans to celebrate legendary milestones in culture.
Ocean Spray, Dyla Brands launch on-the-go drink mixes
Ocean Spray Cranberries Inc., Lakeville-Middleborough, Mass., in partnership with Dyla Brands, New York, unveiled a new way to enjoy juice drinks with the introduction of Ocean Spray powdered drink mixes.
Beverage-makers balance taste, quality with weight management
Experts note that continued emphasis on health and wellness, in addition to growing concerns surrounding obesity and health-related issues, have shaped the weight management beverage segment.