Beverage Industry News

Torrance, Calif.-based Health-Ade, makers of bubbly beverages with gut health benefits, unveiled its new beverage brand: SunSip by Health-Ade, a prebiotic soda that supports gut health.

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, announced the expansion of its current partnership with iconic Italian coffee company Lavazza Group to include wider sales and distribution of Lavazza K-Cup pods and the introduction of the company’s Canadian brand, Kicking Horse Coffee, to the K-Cup pod format.

Monster Beverage Corp., Corona, Calif., announced that effective immediately, CANarchy Craft Brewery Collective will operate under the name Monster Brewing Co.

Cupcake Vineyards and Netflix announced the launch of Cupcake Vineyards “Love Is Wine” Chardonnay ahead of the season six premiere of hit reality dating series “Love Is Blind” on Feb. 14.

Chicago-based GHOST, a lifestyle brand of sports nutrition products, energy drinks and dietary supplements, introduced its-first-ever authentically licensed ready-to-drink (RTD) hydration beverage.

New York-based ReserveBar, an eCommerce platform for premium and luxury beverage alcohol, entered into a strategic technology partnership with delivery.com, a pioneer in the restaurant delivery segment. 

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., is bringing the OG snack of football watch parties — hot wings — to both fans and cans with the launch of its-first-ever Hot Wing Sauce Hard Seltzer. 

PepsiCo Inc., Purchase, N.Y., appointed Ram Krishnan CEO for PepsiCo Beverages North America (PBNA). Krishnan’s appointment follows the retirement of Kirk Tanner from PepsiCo on Feb. 2. Tanner was appointed by The Wendy’s Co.’s Board of Directors as president and CEO, effective Feb. 5. 

Simply Spiked, manufactured by Molson Coors Beverage Co., Chicago is kicking off 2024 with the launch of the hottest new flavor of the year: Simply Spiked Limeade. Simply Spiked Limeade is a line of four zesty limeade flavors made with 5% real fruit juice that’s squeezed and then concentrated, it says.

Technomic released its Beverage Global Menu Category Report, which explores foodservice category sizing by country, outlook and expectations, consumer patronage and preferences, menu trends, global and local chains, and brands to watch.