Beverage Industry News

Celsius Holdings Inc. announced that its portfolio brand Alani Nu surpassed $1 billion in retail sales for the trailing 52-week period ended April 13, as reported by Circana.  

Lipton Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, is ushering in the summer season early and celebrating a new addition to its lineup: Lipton Fusions, a lemonade iced tea infused with fruit flavors. 

For National Bubble Tea Day, Krak is encouraging consumers to head to their nearest Krak location to find their new favorite drink with a free boba topping so they can “Krak into it and slay the day.”

UrFriendCharles, Alexander, Va., announced the official launch of UrFriendCharles.com, a groundbreaking eCommerce platform dedicated exclusively to Black-owned spirits.

UrFriendCharles, Alexander, Va., announced the official launch of UrFriendCharles.com, a groundbreaking eCommerce platform dedicated exclusively to Black-owned spirits.

Red Bull, Santa Monica, Calif. unveiled this year’s Red Bull Summer Edition White Peach. Beginning April 28, this limited-time offering is available for the first time both with and without sugar

Pepsi, a brand of PepsiCo, Purchase, N.Y., is back with a fresh take on its Thirsty For More platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message, “If you love it, it’s never a waste,” the company says.

Pepsi, a brand of PepsiCo, Purchase, N.Y., is back with a fresh take on its Thirsty For More platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message, “If you love it, it’s never a waste,” the company says.

The growth in U.S. exports in 2024 was driven by a 39% increase in exports to the European Union (EU), which has zero tariffs on spirits imports. 

Suja Organic, San Diego, Calif., announced the launch of Sunrise Greens, the newest green juice addition to Suja’s functional beverage portfolio that doesn’t taste like green juice.