Beverage Industry News

Lime Slush is designed to help retailers keep the energy set productive by driving trial and repeat purchase, with a clear focus on shoppable placement and excellent in-store execution, the company notes. 

In celebration of the Blood Moon on March 3 and NASA preparing for its first crewed lunar flyby in 50 years, Capri Sun is marking the moment with the return of this fan-favorite flavor. 

The Coca-Cola Co., Atlanta, is expanding retail availability of Mr. Pibb and Mr. Pibb Zero Sugar as well as introducing two new regional flavors: Punchin’ Peach and Thrillin’ Vanilla.

To celebrate the upcoming release of Illumination and Nintendo’s “The Super Mario Galaxy Movie,” bubly launched limited-edition flavors and character-themed packs to help consumers immerse themselves in the film’s universe before the movie hits theaters.

Oikos 30-second ad shows how the protein-packed lineup from the yogurt brand can power the strength it takes to push through life’s uphill battles, proving that Strong Makes Everything Better.

Tractor Beverage Co. announced that Haymaker has earned Clean Label Project (CLP) Certification, following independent, finished-product testing for a broad range of industrial and environmental contaminants.

Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, announced it is entering 2026 with an unrivaled commitment to flavor leadership, debuting innovations across its carbonated soft drinks (CSDs), teas, waters, energy and juice drinks portfolios. 

Celebrating National Margarita Day, (Feb. 22) Topo Chico Hard, a brand of Molson Coors Beverage Co., Chicago, is introducing two new innovations: Topo Chico Hard Margarita Flavored Alcohol Beverage six-pack glass bottles and Margarita MAX FAB Strawberry Hibiscus.

Pepsi announced the official launch of Pepsi Prebiotic Cola nationwide, marking the legacy cola’s introduction of prebiotic fiber.