UrFriendCharles launches platform for Black-owned spirits brands
UrFriendCharles, Alexander, Va., announced the official launch of UrFriendCharles.com, a groundbreaking eCommerce platform dedicated exclusively to Black-owned spirits.
Beverage Industry News
Red Bull announces Summer Edition White Peach
Red Bull, Santa Monica, Calif. unveiled this year’s Red Bull Summer Edition White Peach. Beginning April 28, this limited-time offering is available for the first time both with and without sugar
Pepsi, David Beckham return with new global campaign
Pepsi, a brand of PepsiCo, Purchase, N.Y., is back with a fresh take on its Thirsty For More platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message, “If you love it, it’s never a waste,” the company says.
Pepsi, David Beckham return with new global campaign
Pepsi, a brand of PepsiCo, Purchase, N.Y., is back with a fresh take on its Thirsty For More platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message, “If you love it, it’s never a waste,” the company says.
DISCUS releases American Spirits Export Report
The growth in U.S. exports in 2024 was driven by a 39% increase in exports to the European Union (EU), which has zero tariffs on spirits imports.
Suja Organic introduces Sunrise Greens
Suja Organic, San Diego, Calif., announced the launch of Sunrise Greens, the newest green juice addition to Suja’s functional beverage portfolio that doesn’t taste like green juice.
Primo Brands taps Anna Kendricks, Rebel Wilson for ‘Besties’ campaign
Primo Brands, Tampa Fla., and Stamford, Conn., unveiled its new line of hydration beverages with the launch of Splash Refreshers Sparkling alongside its new “Besties” campaign, featuring Hollywood’s comedic duo, and real-life BFFs, Anna Kendrick and Rebel Wilson.
Sazerac Co. introduces Hawk’s Rock Distillery
The name change reflects Sazerac Co.’s vision for the future of Irish Whiskey — the art and science of blending, innovation and respect for Sligo’s rich heritage.
Beverage-makers turn to fiber, prebiotics and more to support consumer needs
To support the increasing demand for digestive health beverages, manufacturers are turning to a variety of ingredient solutions to craft these functional beverages.
Primo Brands, The Ocean Cleanup partner to champion cleaner waterways
As part of its ongoing commitment to helping advance a circular economy, Primo Brands, Tampa, Fla., and Stamford, Conn., announced a four-year partnership with The Ocean Cleanup, Rotterdam, Netherlands, an international nonprofit that develops and scales technologies as part of its mission to rid the world’s oceans of plastic.