Beverage Industry News

Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its Official Energy Drink Partner. 

Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its Official Energy Drink Partner. 

This summer, SONIC Drive-In is bringing the main character energy with a new lemonade lineup and by teaming up with three of the most talked-about authors in pop culture ― Christina Lauren, Abby Jimenez and Ashley Poston ― to help launch the collection. 

Fawn Weaver, the founder behind the Uncle Nearest portfolio of brands, has been officially inducted into the American Marketing Association New York Marketing Hall of Fame for 2025 — becoming only the third African American woman in history to receive this honor.

Milo’s Tea Co., Birmingham, Ala., a third-generation family-owned business known for crafting teas and lemonades daily with high-quality, real ingredients, announced three new flavors just in time for summer: Strawberry Lemonade, Raspberry Lemonade and Lemon Sweet Tea. 

Purchase N.Y-based PepsiCo announced that it has closed the acquisition of poppi, Austin, Texas, for $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion. The transaction also includes a performance-based earnout contingent on achieving certain performance metrics.

Miller Lite, a brand of Chicago-based Molson Coors Beverage Co., and Kingsford, Oakland, Calif., are heating summer up once again with the return of the Kingsford x Miller Lite Beercoal, charcoal briquets made with real beer.

The Geismar facility was designed to support Southern Glazer’s long-term growth on the market, it adds, serving as a strategic anchor in Louisiana and ensuring scalability for the next 30 years.

RECOVER 180, Los Angeles, an organic sports drink from Lance Collins, announced a high-powered partnership with country music icon Jason Aldean — launching just in time for the kickoff of his electrifying Full Throttle Tour.

RECOVER 180, Los Angeles, an organic sports drink from Lance Collins, announced a high-powered partnership with country music icon Jason Aldean — launching just in time for the kickoff of his electrifying Full Throttle Tour.