Beverage Industry News

The collaboration brings SponeBob’s underwater world to life with five collectible can designs that showcase a beloved graphical expression from the franchise.

The makers of 5-hour ENERGY products unveiled a new, limited-edition flavor: Confetti Craze, tasting like a rich, buttery blend of freshly baked confetti cake, topped with fluffy vanilla frosting.

Milo’s Tea Co. Inc., a family-owned and certified women-owned business known for crafting teas and lemonades with high-quality, real ingredients, announced that it is projecting over $1 billion in retail sales by 2027.

Celestial Seasonings, Boulder, Colo., announced the expansion of its wellness tea portfolio beyond its fan-favorite Sleepytime offerings to include new benefit teas that support a variety of daily wellness needs. 

Chelsea Handler partnered with Maria Littlefield and Jennie Ripps, co-founders of Owl’s Brew, to launch Chelsea’s Vodka Lemonade lineup, highlighting what it means to work with a women-lead brand that’s all about bringing real, clean ingredients to the RTD beverage alcohol space.

TalkShopLive, the leading livestream social commerce platform with unlimited content distribution, announced a new platform capability to enable consumers to purchase beer, wine, and spirits from their favorite brands, celebrities, and creators who host livestreams on TalkShopLive. 

The U.S. Food & Drug Administration (FDA) announced that High Noon is recalling two production lots of High Noon Beach Variety packs. Some of these packs contain cans that are filled with High Noon vodka seltzer alcohol and are mislabeled as CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition with a silver top.

Consumers are increasingly prioritizing long-term health and focusing on prevention over cure with beverages acting as a delivery model. 

Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax.

MARU-HI, the Japanese-inspired sparkling cocktail brand from Suntory Group, is teaming up with award winning television star and fan favorite host Ariana Madix to celebrate summer with a drink that’s made to share with your inner circle, and a chance to be featured on her Instagram.