Beverage Industry News

RECOVER 180, Los Angeles, announces that NFL superstar and entrepreneur Travis Kelce has joined the company as both an investor and brand partner.

Fireball Whisky, a brand of Sazerac, Louisville, Ky., unveiled Fireball Blazin’ Apple, the brand’s first-ever flavor extension available nationwide now, year-round.

This NFL season Pepsi is looking to “crash” consumers tailgates in its latest campaign to show that Pepsi and tailgating go hand-in-hand.

Celsius Holdings Inc. and PepsiCo Inc. announced an agreement to strengthen their long-term strategic partnership. As part of the agreement, Celsius Holdings’ Alani Nu brand will move into the PepsiCo distribution system in the U.S. and Canada.

Now, Barrie has launched Chilly Ones Beer, a premium beverage brand built around the spirit of community and good times, it says.

The ready-to-drink (RTD) cocktail is made with premium Gold Bar Whiskey, ginger, lime and a splash of orange juice. 

Liquid I.V. announced the launch of Energy Multiplier Sugar-Free, an innovation designed for a new generation of consumers who expect more from their energy drinks. 

Keurig Dr Pepper (KDP), Burlington Mass., and Frisco, Texas, and JDE Peet’s, Amsterdam, announced they have entered into a definitive agreement under which KDP will acquire JDE Peet’s in an all-cash transaction. 

Wine & Spirits Wholesalers of America (WSWA), Washington, D.C., released the SipSource 2025 Q2 Report, with spirits falling 6% in volume and down 5% in revenue, while wine posted sharper drops of -8.7% in volume and -8.5% in revenue.

To celebrate the launch of two limited-edition creamers inspired by Honeyduke, Harry Potter x Coffee mate is presenting the Honeydukes Cafe, a two-day pop-up event in Chicago.