Beverage Industry News

Ben Stiller launched Stiller’s Soda in his hometown of New York City, introducing a beverage that is low sugar, only 30 calories and all-natural. 

Tito’s Handmade Vodka, Austin, Texas, announced it has entered into a definitive agreement to acquire the majority stake in LALO Tequila, one of the fastest-growing tequila brands in the United States.

In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s No. 1-selling beer, the company says citing retail and on-premise data.

AB InBev, Leuven, Belguim, and Netflix, Los Gatos, Calif., announced a global partnership bringing together iconic beer brands with the popular entertainment services. The partnership is unprecedented in the global reach and scale of activations across AB InBev’s portfolio of brands, according to the company.

Molson Coors Beverage Co., Chicago, announced that its Board of Directors has unanimously appointed a successor to Gavin Hattersley as president and CEO. 

This partnership further solidifies Saint James’ position as a pop-culture reintroduction of the classic beverage, the brand adds.

Complicated is a limited-edition small batch Pinot Noir that pays tribute to Lavigne’s RIAA three-times platinum-certified single.

The flavor captures JaNa Craig’s refreshing spirit as she sets out on a fresh new chapter, the brand says.

Odwalla, the juice and smoothie brand founded in 1980, announced a major retail expansion into more than 400 grocery stores.

The spirited campaign and sweepstakes are designed to engaged consumers 21 and older and raise awareness about the premium quality of Cutwater’s cocktails, it states.