June 18, 2026 (Napa, CA) — Wine Market Council (WMC) today announced a new research initiative titled, “Engaging the Modern Wine Consumer: Communication Strategies for Gen Z, Millennials, and Gen […]


June 18, 2026 (Napa, CA) — Wine Market Council (WMC) today announced a new research initiative titled, “Engaging the Modern Wine Consumer: Communication Strategies for Gen Z, Millennials, and Gen […]