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New York City Mayor Zohran Mamdani and health commissioner Dr. Alister Martin launched a campaign last week called “Buzzkill” that urges New Yorkers to cut back on drinking due to the associated risk of cancer. The initiative includes posting cautionary content on social media and pasting anti-alcohol posters in public spaces like subway cars, buses, and parks. “Buzzkill” is the first of its kind: No other U.S. city has campaigned against alcohol consumption specifically because of the associated cancer risk.
The campaign’s launch begs many questions about how it may affect Mamdani’s political standing. Will his outward, anti-alcohol sentiment open the door for major dissent? Is he positioning himself against a sizable chunk of his constituency?
Today on the “VinePair Podcast,” Adam, Joanna, and Zach puzzle over NYC’s “Buzzkill” campaign. They wonder why informing constituents of the potential risks involved with drinking alcohol is such a priority for a city whose economy and labor market are largely built around the revenue and jobs that beverage businesses generate.
Zach is reading: The 30 Best Cabernet Sauvignons for 2026
Joanna is reading: 5 of the Most Shockingly Bad Guinness Pours We’ve Seen Online
Adam is reading: Bartenders Can’t Outrun the Spicy Margarita
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This episode of the “VinePair Podcast” is brought to you by Domenica.
The article The VinePair Podcast: Why Has NYC Turned Prohibitionist? appeared first on VinePair.