The VinePair Podcast: Can Brands and Bars Score With the World Cup?
The U.S. is gearing up to host most of the 2026 World Cup. Beverage-alcohol brands and bars always expect to move tons of booze during most sporting events, but they’re especially expecting to do so during this year’s tournament. Brands and sports bars are launching soccer-themed products, partnerships, and activations, hoping to generate hype among …
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