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September 2024

Diageo Acquires Ritual Zero Proof, the U.S.’ No. 1 Non-Alc Spirits Brand

On Wednesday, global beverage corporation Diageo announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits. According to a press release, the acquisition furthers Diageo’s Growth Ambition, the company’s strategic plan to achieve sustainable growth through fiscal 2025 and beyond. The move also positions Diageo as the No. 1 NA spirits player in the world, as …

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