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August 2024

Afternoon Brief: August 29

Bankruptcy Proves Appeal of California Wine: Vintage Wine Estates did a lot of things wrong in expanding beyond its means, which is why it’s in bankruptcy court. But the wineries and wine brands it owns are proving popular with businesses in other states – some of which even know what they’re doing…

Booker’s Bourbon Announces New Annual Series: The Reserves

It’s been a major week for James B. Beam Distilling Co. On Thursday — just two days after revealing Little Book brand extension The Infinite: Edition 1 — the historic distillery announced its upcoming launch of Booker’s Bourbon The Reserves. According to a press release, the annual, limited-release series is a celebration of the brand’s …

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Angel’s Envy Co-Founder Plans New 150-Acre, $92.5 Million Kentucky Distillery

Saga Spirits Group will develop a $92.5 million distillery and tourism center at Edgewood, a 150-acre site in Versailles according to a Thursday press release from Kentucky Governor Andy Beshear’s office. The project will include the creation of a distillery, a tasting room, a restaurant, visitor center, and events space. Wes Henderson, co-founder of Angel’s …

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On Ice: Liquid Death and Yeti Drop a Spooky-Ass Casket Cooler

Canned water brand Liquid Death has a knack for launching some of the craziest marketing stunts the beverage industry has ever seen. From slinging Travis Barker-backed “collectible enema kits” and voodoo dolls containing Jackass star Steve-O’s hair to giving away a custom fighter jet, the brand’s antics know no bounds. And on Wednesday, Liquid Death …

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