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May 2024

The Most Popular Canned Energy Drinks, Ranked by Caffeine Content

In case you haven’t heard, energy drinks are back — big time. According to data from Circana, energy drink sales were up 14.6 percent in 2023, amassing a whopping $14.1 billion. Driven in part by the public’s growing interest in functional beverages, the energy drink industry isn’t expected to slow down anytime soon. Custom Market …

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The VinePair Podcast: How Many SKUs Are Too Many for Wineries?

When visiting a specific winery, the question of “What are they good at?” tends to arise. And if that winery starts overloading its portfolio with countless SKUs representing a plethora of grape varietals, that question becomes harder and harder to answer. On paper, diversifying a brand’s portfolio sounds like a great idea, but in reality, …

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Afternoon Brief, May 28th

US Wine Industry Fights Back with New Marketing Campaigns: It might feel like it’s all gloom and doom in the wine industry right now, but two separate groups are creating positive energy around wine. Felicity Carter reports… The post Afternoon Brief, May 28th appeared first on Wine Industry Advisor.

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