In 2024, we met the infamous “Gonster,” saw clarification run wild on cocktail menus, and drank dizzyingly complicated highballs. Now, with white wine in a renaissance phase and bargoers gulping Guinness at unprecedented rates, we look to the next calendar year and ponder what lies ahead.
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach share some of their predictions for the drinks industry in 2025, including a return to older models of targeted marketing, continued struggles for wine and craft beer, and the potential impact on the entire industry of the expanding use of GLP-1 medications. Tune in for more.
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