It doesn’t take a whiskey connoisseur to know Jim Beam Bourbon. Even before the category’s explosive growth, there was Jim Beam. The brand’s long history — dating back to the late 18th century — and family heritage has made it a global icon; it’s the best-selling bourbon in the world and continues to inspire and excite consumers to this day.
For this special edition of the “VinePair Podcast,” Adam sits down with seventh- and eighth-generation master distillers Fred and Freddie Noe to talk about Beam, bourbon, and their family’s influence on America’s most popular spirit.
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This podcast is sponsored by James B. Beam Distilling Co.
The article The VinePair Podcast: A Conversation With the First Family of Bourbon appeared first on VinePair.