Beer and cider are both fermented alcoholic drinks with rich histories both internationally and domestically, but the economic impact of the American beer industry is magnitudes larger than its apple-pressing counterpart. There are precious few big-time brands with major marketing muscle providing the American drinking public with ciders, and even fewer retailers that serve them. But this story is an exception to that rule.
Joining “Taplines” today is Ryan Burk, the former head cider-maker of Angry Orchard Hard Cider, which, at one point, was making one out of every two barrels of cider sold in the U.S. Angry Orchard’s legacy in the category is contentious: Is it a vital gateway that led to broader hard-cider acceptance, or a millstone holding back what cider could be in the American drinking imagination? Tune in for more.
Listen Online
The article Taplines: Angry Orchard and the Fight for Hard Cider’s Soul appeared first on VinePair.