Color-Coded Branding Sells Seltzer and Scotch — So Why Not Wine?
There it was — Season 2, Episode 7 of the harrowingly superb series “The Last of Us.” (Don’t worry, no spoilers.) As the character played by the brilliant Jeffrey Wright talks with a compatriot, a tall, rectangular bottle sits in soft focus behind him. Though the color palette is justifiably subdued for the moody scene, …
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