‘Wine Improvement Districts’ Promise to Sell More Wine, So Why Are They So Contentious?
It’s been a spicy topic for a California wine industry approaching economic panic: the “Wine Improvement District” — or “WID” for those actively at odds in the debate. The idea sounds sensible enough: a small regional levy on direct-to-consumer sales, with the goal of raising funds for collective regional marketing. God knows wine needs every …
‘Wine Improvement Districts’ Promise to Sell More Wine, So Why Are They So Contentious? Read More »









