Blue Yonder Acquires Optoro to Revolutionize Returns Management

On August 19, 2025, Blue Yonder announced its acquisition of Optoro, a strategic move aimed at transforming the returns management landscape across retail and logistics. This acquisition enhances Blue Yonder’s capabilities in both warehouse and in-store returns processing, addressing a critical pain point in the supply chain where inefficiencies and waste are rampant—9.5 billion pounds of returns end up in landfills annually.

With e-commerce returns projected to reach $890 billion this year (16.9% of retail sales), the integration of Optoro’s cloud-native, feature-rich platform allows Blue Yonder to offer a comprehensive, end-to-end returns solution.

Key features include:

Enterprise-Grade Returns Processing: Streamlines warehouse and in-store returns with advanced dispositioning capabilities.
Dedicated Returns Facilities: Enables efficient management of specialized returns hubs.
In-Store Returns Optimization: Automates inventory disposition and boosts profitability through recommerce and foot traffic.
Recommerce Workflows: Promotes inventory circularity by identifying and reselling viable returned items.
Sustainability Gains: Reduces shipping miles, stock wastage, and landfill contributions.

The acquisition also promises significant operational benefits:

Efficiency: Doubling receiving speeds and accelerating inventory turnaround.
Financial Performance: Lower reverse logistics costs and reduced fraud.
Customer Experience: Seamless digital and in-store returns with faster refunds.
Sustainability: Enhanced environmental impact through smarter returns handling.

This marks Blue Yonder’s sixth acquisition in under two years, reinforcing its position on AI-driven, end-to-end supply chain transformation. The move aligns with growing industry demands for sustainable, profitable, and customer-centric supply chain solutions.