When describing their products, producers commonly say something along the lines of “90 percent of my wine is made in the vineyard.” Those statements are their way of explaining that many of the agricultural and viticultural decisions made when growing the grapes are what most impact the quality of the wine.
Consumers like to hear it because it reminds them that wine is rooted in the earth, but for anyone who knows anything about winemaking, the statement is eyeroll-inducing.
Today on the “VinePair Podcast,” Adam, Joanna, and Zach tackle the wine world’s worst cliché. They discuss why these often arbitrary percentages are very clearly untrue and try to understand why it’s become popular among so many producers.
Zach is reading: 7 Cocktails That Should Get the Freezer Martini Treatment
Joanna is reading: What Will a Global Trade Meltdown Mean For Bourbon’s Protected Status?
Adam is reading: 13 Bartenders Share the Martini Variations They Refuse to Drink
Watch on YouTube
Listen Online
Listen on Apple Podcasts
Listen on Spotify
The article The VinePair Podcast: The Wine World’s Worst Cliché appeared first on VinePair.