Just before Thanksgiving, news broke that Anheuser-Busch InBev is in talks to purchase BeatBox for somewhere in the neighborhood of $700 million. It’s an interesting acquisition — if it goes through, ABI likely won’t see the value in buying BeatBox for several years, meaning it’s perhaps buying the brand for a different reason.
Today on the “VinePair Podcast,” Adam, Joanna, and Zach debate the rumored sale of the wine-based RTD BeatBox to Anheuser-Busch InBev. What prompted AB InBev to make this big of a commitment? What is the long-term upside for BeatBox? Why did drinks companies move away from purchasing or investing in smaller brands in favor of big purchases like this? Tune in for more.
Zach is reading: Did Bols Just Release a Blue Liqueur That’s Actually, Well, Good?
Joanna is reading: The 2025 Holiday Cocktail Countdown
Adam is reading: Listener mail
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The article The VinePair Podcast: Can AB InBev’s Rumored BeatBox Deal Beat the Odds? appeared first on VinePair.