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We are an importer, exporter & wholesaler of alcoholic beverages & food with type 14 public warehouse & fulfillment service

December 2025

From Cost Center to Growth Lever: Why CFOs Should Prioritize Direct Spend

For many Chief Financial Officers, direct spend – the money spent on direct materials and services that go into a company’s products – remains an underappreciated lever. Historically, direct spend has been viewed as a cost of goods sold to control, largely managed by procurement and operations. Yet this perspective is changing, and for good …

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Why Adaptability (Not AI) Will Decide the Next Supply Chain Leaders By Fabrizio Brasca, Senior Vice President, Market Strategy, Kinaxis

Disruption isn’t new. What has changed is that it is no longer temporary; it is structural, woven into the daily fabric of how companies operate. A single policy change can shift sourcing overnight, while a viral trend can empty store shelves faster than a forecast can catch up. With technology advancing rapidly, the conversation about …

Why Adaptability (Not AI) Will Decide the Next Supply Chain Leaders By Fabrizio Brasca, Senior Vice President, Market Strategy, Kinaxis Read More »

Afternoon Brief, December 3

“The Olympic Village of Ag Tech for Vineyards” Comes to Wine Country Reservoir Farms Sonoma County Winegrowers and Reservoir today announced the launch of Reservoir Farms, Sonoma – the world’s first on-farm robotics and automation hub for viticulture located in the heart of California wine country…

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