The VinePair Podcast: Is Buying Whiny Baby a Way Forward or a Misstep?
Last week, news broke that GALLO acquired Whiny Baby, a California-based wine brand founded in 2020 that specifically markets to Gen Z drinkers of legal age. This is the first GALLO wine acquisition since the conglomerate purchased Rombauer and Massican in 2022. The news comes at a time when headlines dominate about wine’s struggle to …
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