Is Still Prosecco a Clever Bid or a Branding Blunder?
There comes a time in the lifespan of wildly successful products when it seems the world is not enough. Think: Crystal Pepsi, Facebook’s pivot to Meta, and non-alcoholic hard seltzer. Prosecco, that chipper Swiss army knife of sparkling wine, may be having its moment trotting out the trope. Much to the confusion of everyone, the …
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