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February 2025

Has Tequila’s Stateside Popularity Boosted Tourism in Jalisco?

The story of tequila’s ascent to being one of the top spirits in America is well-trod ground by now. Yet there remains an unanswered question: How has the surge of American interest in tequila, the spirit, translated into interest in Tequila, the Mexican town and historic region of production? After all, wine lovers have proven …

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The VinePair Podcast: Bourbon Isn’t Taking Any Chances

Domestic whiskey sales might have slipped slightly as of late, but as a whole, the category has experienced massive growth over the past decade. Now, to hopefully sustain momentum, bourbon brands are targeting an age bracket they’ve yet to capture: Gen Z. The popularity of every alcohol category is cyclical to some degree, but it’s …

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