Can U.S. Supermarket-Branded Wine Follow Europe’s Blueprint for Success?
“Supermarket brand Champagne. Hmm… F*ck it, why not?” Thus began my unabashed love affair with European supermarket private labels. It was mid-2020, and Covid case numbers in Europe were in their first proper lull. Armed with stacks of masks and enough hand sanitizer to sterilize a Vegas motel, my then-partner and I finally executed our …
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