Boston Beer Company Still Can’t Get Out of Its Own Way
The hard seltzer segment owes its existence to a missed opportunity. In 2012, an entrepreneur in Connecticut launched a brand called SpikedSeltzer to capitalize on the latent demand he sensed for a vodka soda-like drink in a can. Anheuser-Busch InBev acquired SpikedSeltzer in 2016 and rebranded it as Bon & Viv Spiked Seltzer in 2019, …
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