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Trevor ‘Ain’t No Laws’ Wallace Ditches White Claw for High Noon

It appears that High Noon can sway even the toughest of White Claw loyalists.

Online personality and comedian Trevor Wallace — known for his fratty Youtube and TikTok skits — is now repping a different seltzer brand. He went viral in 2019 for a “No Laws When You’re Drinking Claws” video, bringing the cheeky phrase to the mainstream.

High Noon and Wallace announced a new partnership on May 11, asking fans to trade in their “sad beverages” (meaning other malt-based seltzers) for free cans of High Noon Hard Seltzer. During the RSVP-only High Noon Trading Post pop-up in New York City on May 18, visitors can taste the new tequila-based seltzer in four fruit flavors.

High Noon threw subtle shade towards White Claw in the announcement, saying Wallace is “famously known for his lawless taglines and malt-based seltzer choices, is the latest High Noon convert and has rid his fridge of lackluster beverages in favor of the premium, spirits-based High Noon Tequila Seltzer.”

 

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A post shared by Trevor Wallace (@trevorwallace)

It’s possible Wallace had a change of heart after White Claws sent him a cease and desist order in July 2019 over his booze-centered merch line. In response, Wallace poked fun at the company and even looped competitor Truly into the conversation:

.@TrevWall Heard you’re in a bit of a hard seltzer situation. Some people really know how to kill a buzz, but we’re here to help. The legal advice is covered and the Mango Truly is ice cold. DM us for details. #NoRulysWhenYoureDrinkingTrulys

— Truly (@trulyseltzer) July 10, 2019

In the past year, High Noon has solidified as one of the fastest-growing brands in the spirits sector and the no. 1 best-selling spirit brand in the U.S. The brand sold a whopping 16 million cases of the stuff in 2022, so it’s no wonder why Wallace would want to secure such a sweet partnership.

The article Trevor ‘Ain’t No Laws’ Wallace Ditches White Claw for High Noon appeared first on VinePair.

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