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Athletic Brewing’s N.A. Beer Will Soon Be Available on JetBlue Flights

You can soon enjoy a popular non-alcoholic beer at 35,000 feet.

Athletic Brewing is partnering with JetBlue to offer its core Upside Dawn Golden beer to passengers, according to a May 1 emailed press release. The craft brewery claims to be the first to offer non-alcoholic beer to guests on a major U.S. airline.

“We’re excited to take flight with JetBlue and allow flyers to relax at 35,000 feet with a great-tasting alternative to full-strength brews,” Athletic Brewing co-founder Bill Shufelt says in the release. “This is a huge milestone for Athletic and a key partnership for us in the travel industry.”

This particular offering is a light-bodied and crisp beer with slight floral and earthy qualities, per the brand’s tasting notes. It’s created from Vienna malt along with English and American hops to produce a “bright” taste. Athletic Brewing notes that this particular beer has won over a dozen awards globally.

Athletic Brewing launched in 2018 and employs an innovative brewing process to keep alcohol content low, per the release. Rather than removing alcohol from full-strength brews, the brand instead ferments its beers to be lower than 0.5 percent ABV (the national maximum for non-alcoholic beers). VinePair recognized the brand with a Next Wave Award in 2022.

Upside Dawn Golden will be available on JetBlue flights in May.

The article Athletic Brewing’s N.A. Beer Will Soon Be Available on JetBlue Flights appeared first on VinePair.

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